1. SALES PROFESSIONALS
You team up with sales professionals, already trained and experienced.
2. MOTIVATED SALESPEOPLE
An independent media representative earns his/her living from sales commissions – a percentage of advertising sales made for you. When commissions are the primary source of income, an independent media representative is motivated daily to make higher quality sales calls, and produce more revenue for you.
3. EXPERTISE
You get sales expertise at a price that could not be matched by a staff hire. The independent media representative knows the market and the territory in depth and can also be used to supplement your sales staff.
4. CLIENT/AGENCY CONTACTS
An independent media representative has equity and roots in a territory or a category. He/she knows the clients and agencies and has access to sales contacts at all levels.
5. QUALITY REPORTS / VALUABLE IDEAS
Prompt and comprehensive reports inform you of advertiser targets and objectives. Independent media representatives bring promotional and sales-building ideas to the table at no cost to you.
6. FIXED COSTS
You have a fixed sales cost based on actual sales – predictable and budgetable.
7. NO OVERHEAD COSTS
You have no office space costs; no telephone or fax expense; no mailing, express mail or messenger costs; no computer installation/training/maintenance costs. Also, no travel and entertainment expense.
8. NO PERSONNEL RESPONSIBILITIES
No secretarial staff; no interviewing, hiring/firing or training responsibilities for sales. Reduces your supervisory and administrative workload.
9. NO COMPANY BENEFIT COSTS
You save the heavy costs of company benefit programs: health insurance, vacations, pensions and profit sharing.
10. SERVICE + COST SAVINGS = PROFITS
An independent media representative offers you professional service plus cost savings. You profit as your sales grow.