Sales and Marketing

Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond

  We’ve surveyed 5,000 “connected consumers” age 18+ and interviewed industry leaders across five of the largest media markets in the world — the US, UK, France, Brazil and China.  From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption. … Continue reading “Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond”

5 Things I Wish I Knew as a Media Sales Rep

  At the beginning of the year, I took a new position as a Regional Marketing Manager for Quick Quack Car Wash. I left my job selling media advertising to try my hand on the other side of the business: the client side. So far, the change has been fun and exciting- I still have … Continue reading “5 Things I Wish I Knew as a Media Sales Rep”

4 Upshots Of Content Marketing’s Explosive Growth

  Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it’s one of the most economical and effective ways to build authentic relationships with their customers. As with … Continue reading “4 Upshots Of Content Marketing’s Explosive Growth”

Have A Great Media Brand But Sales Are Lagging?

  A Smart Move Is To Assess How Your Brand Is Being Brought To Market. Chances Are, Your Staff Is Working With Less Than A Compelling Sales Story. It’s happening all too often.  Publishers have made extraordinary investments to expand their media portfolios.  The result — product lines are full and the content is relevant. … Continue reading “Have A Great Media Brand But Sales Are Lagging?”

Turning “I have no budget” Into A Closed Deal!

  “I have no budget,” or, “My budget is allocated for the year,” are the most common objections I hear as a media sales professional. Unlike the vast majority of ad sales coaches out there, I actually sell media every day. What I share is what I do! If you don’t hear this objection at … Continue reading “Turning “I have no budget” Into A Closed Deal!”

Closing Techniques of Media Sales Superstars

  Media salespeople love to talk, which is fine – as long as they also know how to listen! And they don’t just talk to their clients, they also talk to their peers, and it is during these peer-to-peer conversations that sales legends are born. Highly successful media sales people become elevated to superstar status, … Continue reading “Closing Techniques of Media Sales Superstars”

NAPR Welcomes a New Management Company

  The Association is pleased announced that we have engaged a new association management firm, Solutions+ of New York, LLC to assume the day-to-day administrative and operational functions of the organization. This move to a more innovative and personal service company will allow the organization to reinvent itself and enable the Executive Board to spend more … Continue reading “NAPR Welcomes a New Management Company”

Considerations in Negotiating a Representative Agreement – Part I

  PART I By:  Herbert W. Solomon, Esq. When entering into an agreement with the Publisher, the Representative should make sure that the exact name of the Publisher is utilized.  This is critical in the event that legal action ever has to be brought and an award or judgment must be entered.  If the wrong … Continue reading “Considerations in Negotiating a Representative Agreement – Part I”

Considerations In Negotiating A Representative Agreement

  PART I By: Herbert W. Solomon, Esq.[1]       When entering into an agreement with the Publisher, the Representative should make sure that the exact name of the Publisher is utilized. This is critical in the event that legal action ever has to be brought and an award or judgment must be entered. … Continue reading “Considerations In Negotiating A Representative Agreement”