Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books … Continue reading “Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)”
Separate the myths from the realities of the programmatic advertising marketplace. Click here to view the webinar.
Despite all the automation that’s come to media, the request for proposal has hung around like a bad retargeted ad. Sellers chase RFPs but only begrudgingly. They complain they put a lot of effort into responding to them but rarely get feedback from the agency. They can even be the instrument of abuse, as … Continue reading “End of an Era: Media Buyers are Ditching the Much-Hated RFP”
We’ve surveyed 5,000 “connected consumers” age 18+ and interviewed industry leaders across five of the largest media markets in the world — the US, UK, France, Brazil and China. From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption. … Continue reading “Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond”
At the beginning of the year, I took a new position as a Regional Marketing Manager for Quick Quack Car Wash. I left my job selling media advertising to try my hand on the other side of the business: the client side. So far, the change has been fun and exciting- I still have … Continue reading “5 Things I Wish I Knew as a Media Sales Rep”
Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it’s one of the most economical and effective ways to build authentic relationships with their customers. As with … Continue reading “4 Upshots Of Content Marketing’s Explosive Growth”
A Smart Move Is To Assess How Your Brand Is Being Brought To Market. Chances Are, Your Staff Is Working With Less Than A Compelling Sales Story. It’s happening all too often. Publishers have made extraordinary investments to expand their media portfolios. The result — product lines are full and the content is relevant. … Continue reading “Have A Great Media Brand But Sales Are Lagging?”
“I have no budget,” or, “My budget is allocated for the year,” are the most common objections I hear as a media sales professional. Unlike the vast majority of ad sales coaches out there, I actually sell media every day. What I share is what I do! If you don’t hear this objection at … Continue reading “Turning “I have no budget” Into A Closed Deal!”
Media salespeople love to talk, which is fine – as long as they also know how to listen! And they don’t just talk to their clients, they also talk to their peers, and it is during these peer-to-peer conversations that sales legends are born. Highly successful media sales people become elevated to superstar status, … Continue reading “Closing Techniques of Media Sales Superstars”
The Association is pleased announced that we have engaged a new association management firm, Solutions+ of New York, LLC to assume the day-to-day administrative and operational functions of the organization. This move to a more innovative and personal service company will allow the organization to reinvent itself and enable the Executive Board to spend more … Continue reading “NAPR Welcomes a New Management Company”
