We’ve surveyed 5,000 “connected consumers” age 18+ and interviewed industry leaders across five of the largest media markets in the world — the US, UK, France, Brazil and China.
From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption. In trying to keep up, brands need to communicate with consumers in multiple ways.
Download the full report https://www.kantarmedia.com/dimension