Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond


We’ve surveyed 5,000 “connected consumers” age 18+ and interviewed industry leaders across five of the largest media markets in the world — the US, UK, France, Brazil and China. 

From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption. In trying to keep up, brands need to communicate with consumers in multiple ways.

Download the full report https://www.kantarmedia.com/dimension