End of an Era: Media Buyers are Ditching the Much-Hated RFP

  Despite all the automation that’s come to media, the request for proposal has hung around like a bad retargeted ad. Sellers chase RFPs but only begrudgingly. They complain they put a lot of effort into responding to them but rarely get feedback from the agency. They can even be the instrument of abuse, as … Continue reading “End of an Era: Media Buyers are Ditching the Much-Hated RFP”

Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond

  We’ve surveyed 5,000 “connected consumers” age 18+ and interviewed industry leaders across five of the largest media markets in the world — the US, UK, France, Brazil and China.  From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption. … Continue reading “Kantar Media Announce the Release of Their New Study of the Major Trends and Innovations Shaping the World of Media and Communications Planning – and How the Industry Should Respond”

5 Things I Wish I Knew as a Media Sales Rep

  At the beginning of the year, I took a new position as a Regional Marketing Manager for Quick Quack Car Wash. I left my job selling media advertising to try my hand on the other side of the business: the client side. So far, the change has been fun and exciting- I still have … Continue reading “5 Things I Wish I Knew as a Media Sales Rep”

4 Upshots Of Content Marketing’s Explosive Growth

  Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it’s one of the most economical and effective ways to build authentic relationships with their customers. As with … Continue reading “4 Upshots Of Content Marketing’s Explosive Growth”