A Smart Move Is To Assess How Your Brand Is Being Brought To Market. Chances Are, Your Staff Is Working With Less Than A Compelling Sales Story. It’s happening all too often. Publishers have made extraordinary investments to expand their media portfolios. The result — product lines are full and the content is relevant. … Continue reading “Have A Great Media Brand But Sales Are Lagging?”
“I have no budget,” or, “My budget is allocated for the year,” are the most common objections I hear as a media sales professional. Unlike the vast majority of ad sales coaches out there, I actually sell media every day. What I share is what I do! If you don’t hear this objection at … Continue reading “Turning “I have no budget” Into A Closed Deal!”
Media salespeople love to talk, which is fine – as long as they also know how to listen! And they don’t just talk to their clients, they also talk to their peers, and it is during these peer-to-peer conversations that sales legends are born. Highly successful media sales people become elevated to superstar status, … Continue reading “Closing Techniques of Media Sales Superstars”
The Association is pleased announced that we have engaged a new association management firm, Solutions+ of New York, LLC to assume the day-to-day administrative and operational functions of the organization. This move to a more innovative and personal service company will allow the organization to reinvent itself and enable the Executive Board to spend more … Continue reading “NAPR Welcomes a New Management Company”
PART I By: Herbert W. Solomon, Esq. When entering into an agreement with the Publisher, the Representative should make sure that the exact name of the Publisher is utilized. This is critical in the event that legal action ever has to be brought and an award or judgment must be entered. If the wrong … Continue reading “Considerations in Negotiating a Representative Agreement – Part I”
PART I By: Herbert W. Solomon, Esq.[1] When entering into an agreement with the Publisher, the Representative should make sure that the exact name of the Publisher is utilized. This is critical in the event that legal action ever has to be brought and an award or judgment must be entered. … Continue reading “Considerations In Negotiating A Representative Agreement”
