The National Association of Publishers’ Representatives, Inc. was established in 1950 to promote the interchange of ideas and to improve the quality of service to publishers.

NAPR’s objectives are to create a better understanding between publishers and representatives, to raise the level of the profession, and to improve selling efficiency.

NAPR members, who are all independent business men and women, utilize a standard contract form, adhere to a code of ethics, follow a definite policy on split commissions, house accounts, minimum drawing accounts, and similar matters. In addition to selling space, they often provide marketing and related guidance to publishers.